Introducing Track·ish: Log Meals in 15 Seconds with AI
Most calorie tracking apps were built in 2015. You can tell.
We built Track·ish because it's 2026 and your calorie tracker should know what a burrito looks like.
Track·ish uses AI to log meals in 15 seconds. Take a photo, speak, or type—done. No barcode scanning, no database rabbit holes, no portion calculators.
The problem
Logging a meal shouldn't take longer than eating it. But with traditional calorie trackers, it often does.
23 min
Daily logging time
140 hrs
Per year on logging
77%
Quit within 3 days
Peer-reviewed research shows new calorie trackers spend an average of 23 minutes per day logging food—that's nearly 8 minutes per meal. Searching databases, scanning barcodes, adjusting portion sliders.
And 77% of health app users quit within just three days. Not because tracking doesn't work—it does. They quit because the friction is absurd.
- Search 'banana' → 47 results
- Pick one (medium? large? Dole?)
- Adjust portion with slider
- Repeat for every ingredient
- Take a photo
- Done
How it works
Track·ish uses AI to identify food and estimate calories. Three ways to log:
Photo logging
Take a picture of your food. AI identifies what's on your plate and estimates calories in seconds.
Voice logging
Say 'large oat milk latte and a blueberry muffin.' The AI figures out the rest.
Text logging
Type a quick description in natural language. No database queries.
The 'ish' philosophy
The name isn't an accident. We believe "good enough" tracking you actually stick with beats "perfect" tracking you quit after a week. The AI estimates are accurate enough to be useful and fast enough to become a habit.
Why precision doesn't matter
The difference between 450 and 480 calories is meaningless over weeks and months. The entire system is imprecise:
- FDA regulations allow nutrition labels to be off by 20%
- A USDA study found standard calorie counts overestimate almonds by 32%
- Your gut bacteria alone cause 116-calorie daily absorption differences
- 19% of restaurant foods contain 100+ more calories than menus state
Research shows that tracking detail has zero impact on weight loss outcomes—what matters is tracking consistently. Precision doesn't matter. Habit does.
Tracking "about 2,000 calories" consistently beats tracking exactly 2,147 calories for three days before giving up.
Built for iOS
Track·ish is a native iOS app. Not a web wrapper. Not a cross-platform compromise.
Camera AI
Snap and log in 15 seconds.
Voice AI
Just say what you ate.
Weight plan
See progress over time.
Privacy-first
No account required.
What's next
Track·ish is available now on the App Store. Free to download with an optional subscription for unlimited AI logging.
We're a small team, and we're just getting started. More features are coming—but we're not in a rush to add complexity. Every feature has to earn its place.
This is what calorie tracking looks like in 2026.
Sources
- Log Often, Lose More: Electronic Dietary Self-Monitoring for Weight Loss — Obesity, 2019
- App Engagement Benchmarks — Plotline Research, 2025
- 21 CFR 101.9 - Nutrition labeling of food — FDA
- Discrepancy between the Atwater factor predicted and empirically measured energy values of almonds — American Journal of Clinical Nutrition, 2012
- Gut microbiome and metabolic health — Nature Communications, 2023
- Accuracy of stated energy contents of restaurant foods — JAMA, 2011
- Dietary Self-Monitoring and Long-Term Success with Weight Management — Obesity, 2014